portfolio

Storytelling comes in numerous stripes, from a 1000-word feature story or video script all the way to a 280-character tweet or snippet of text on a mobile screen. And anything in between. Here’s a selection of stories—long form, short form, and video—I’ve crafted for clients in Los Angeles, New York, Silicon Valley and London. Or simply on spec.

long form

Sometimes telling the story takes more words. I’ve written (or ghost written) many feature articles, blog posts, synopses and other long-form pieces for tech, business, and film clients through agencies such as The Writer, Golin, Waggener Edstrom, and The In-House Writer.

Cisco feature

Pixel power: Brand ambassadors go virtual and viral. A brand journalism trend story about the rise of computer-generated Instagram influencers. (Click image to see the story)

Cisco feature

L.A. embraces futuristic vision of mobility for 2028 Olympic Games. Could the gridlock capital of America reinvent itself with self-driving cars, flying taxis and more creative ways of getting from A to B? (Click image)

Film synopsis

All Is Lost. As a film lover, I’ve written tons of PR sell sheets, production notes and synopses like this one for the J.C. Chandor-directed Robert Redford open-water thriller. (Click image)

Docker report

The 2024 Docker State of Application Development Report. Collaborated with researchers, visual designers and other stakeholders to turn a slew of raw data into an easy-to-read, snackable story in report form.

Intuit customer story

Carving out a niche: from frustrated cook to happy knife sharpener. I’ve written plenty of customer stories, like this one about a chef who gave it all up to get an edge in happiness.

video

Writing screenplays in LA honed my video scripting skills. I also have soup-to-nuts field production skills—from pre-production (scouting locations, sourcing SMEs, scheduling) through interviewing subjects (in some cases bilingually), collabing with videographer and crew members, scripting, and helping to shape the story in post.

Brand film (spec)

The Deal. I co-wrote the script for this brand film for Fisker Automotive's "Karma" eco luxury sports car, collabing with talented colleagues in LA. The Karma was fun to drive too. (Click image)

Cisco video

Connecting India: Entrepreneurs seize mobile opportunity. I’ve field produced videos for Cisco in Bangalore, Rio de Janeiro, and LA—which calls on a wide variety of skills and spur-of-the-moment creativity when roadblocks come up (and they did). This video was part of Cisco’s Shorty Award-winning “True Stories of the Connected” series. (Click image)

short form

Writing copy for websites, social media, and mobile apps is a little like crafting a haiku. Pithiness is everything. I’ve done all of the above for clients such as Cisco, Intuit, and American Express.

Cisco web copy

Cisco.com refresh. I was part of a team that wrote copy for dozens of Cisco products, such as Catalyst 9200 Switches. The challenge: articulate highly technical content using benefit-driven, human-sounding language. (Click image)

Amex web & mobile copy

American Express SafeKey. I was part of a team that wrote web and mobile copy for Amex’s SafeKey feature, which helps protect cardholders against fraud when shopping online. (Click image)